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Rooted in Science.
Created with Intention.
Made with love.

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Shop PRO Line

High-performance, bio-active formulations designed for wellness professionals, spas, and medical esthetics. Focuses on clinical precision and backbar efficacy.

Shop LIFE Line

Pure, preventative, and accessible essentials for everyday skin and body care rituals. Streamlined ingredient architecture for sensitive skin and purity.

Shop PET Line

Rigorous safety standards for animal companions. Topical-focused care and references to vetted small-business partner resources for internal products available.

Advanced Biological Skincare: Rooted in Science.

Color Up is dedicated to reclaiming the scientific truth of the Endocannabinoid System (ECS)—the body’s master homeostatic regulator responsible for maintaining physiological balance across every major organ system. Our professional skincare products are the culmination of over eleven years of rigorous laboratory science and practical clinical experience within the nation’s top professional treatment rooms, spas, and premier skincare and cosmetology institutions.

Pioneers of Professional CBD Skincare and Education Since 2015

We utilize Cannabidiol (CBD) as the primary tool for cutaneous wellness, as it functions as a molecular "tuner" that restores balance without the unpredictable variables of psychoactivity and instablity. Our focus on 99%+ pure CBD isolate for facial care is a deliberate scientific choice; this refined crystalline structure provides unmatched chemical stability against oxidation and ensures a non-comedogenic, odorless formulation that is ideal for sensitive and compromised skin.

By targeting the dense network of CB2 receptors found throughout the dermal and subcutaneous layers, our topicals effectively engage the parasympathetic nervous system, encouraging deep-seated cellular restoration and systemic vitality.

We are honored to lead this journey of evidence-based wellness alongside you.

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Biological Functionalism

CBD as the Primary Active

At Color Up, we don't just add CBD to a base; we utilize it as a mandatory functional active, equivalent in status to Vitamin C or Peptides. Our choice to lead with 99%+ pure CBD isolate for our facial care is a deliberate scientific decision based on molecular stability and non-comedogenic performance. This refined crystalline structure prevents the oxidation common in lesser extracts, allowing the molecule to act as a systemic "tuner" that restores skin balance without the variables of psychoactivity.

The Receptor Reality

The Facial CB2 Advantage

The skin is the body's most dense outpost for the Endocannabinoid System (ECS). While THC primarily targets CB1 receptors—which are often associated with sensory and nerve input—CBD is a potent modulator of CB2 receptors and the FAAH enzyme. These receptors are strategically concentrated in the basal layer of the epidermis and the sebaceous (oil) glands. By engaging this specific network, our formulations directly suppress the release of undesirable cytokines and regulate lipid production to resolve redness and breakouts.

Targeted Receptor Science

Precision Over Potency

After a decade of research, we have identified the "ceiling effect" of cannabinoid absorption. Therefore, we don't inflate our milligram. Pushing concentrations beyond our clinical standard of approximately 150mg per ounce does not increase efficacy; instead, it can compromise the structural integrity and stability of the formulation. We optimize our concentrations for maximum biological uptake, ensuring your skin receives exactly what it can utilize—no more, no less.

Award Winning since 2015

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Promotional graphic for Color Up awarded the 4th Annual ASCP Skin Deep Readers' Choice Awards with pink lips and gold foil.

Partnering with a Color Up professional ensures your skin and body care journey is guided by an expert who understands the profound intersection of receptor science and clinical esthetics. Our certified stockists are trained to navigate the complexities of the endocannabinoid system, providing personalized treatments that utilize our precision-dosed formulations to achieve lasting physiological balance.

Find a Pro
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At Color Up, our mission is to provide a safe space for everyone, no matter where they are in their healing journey. Through education, connection, and clean products, we lead with our hearts and act for the greatest good of the whole. We offer resources and education to support each individual in making informed decisions for yourself, your clients, and your pets. Through these experiences, we’ve created a unique and supportive community while empowering small businesses Entrepreneurs around the country to expand and thrive.

Customer Reviews

"At my age of 68 my skin looks good and feels awesome like never before. I have used the products for 7 months and my friends and family have commented on how much my skin has improved. A lot of the age spots on my face are fading and that makes me very happy. Your products are awesome and I will use them till the end of time."
— Brigitte Owensby
"These human beings are amazing and have created products just as spectacular too! To top it off? They are community collaborators and uplift so many local artists, teachers, entrepreneurs... CUT is more than a business. It is a movement."
— Samy Mattei
"I purchased the skin care line and let me tell you, I LOVE IT! I am highly impressed and see a huge difference in my texture, complexion and fine lines. My top 3 highly recommend would be the treatment oil, illuminating mask, and the skin firming serum. Also the salve is amazing! It delivers fast relief, it's clean and effective. Highly highly recommend if you're struggling with skin care and need a new one!"
— Simone Isabelle Wagner

"The endocannabinoid system is centrally involved in the maintenance of skin homeostasis and barrier function... its dysregulation is implicated in various skin diseases."

Dr. Raphael Mechoulam, The "Father of Cannabis Research"