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My VXN Account
My VXN Account
  • Shop Retail
    • Shop All Retail
    • Cleansers
    • Serums
    • Moisturizers
    • Masks
    • Body Salves
    • Body
    • Human Internals
    • Bundles
    • Pet Products
    • Community Marketplace
  • B2B Partner Log-In
    • B2B Login
    • Apply for B2B
    • Shop Wholesale
    • Shop Wholesale Backbar
  • Shop on Faire
  • Resources
    • Oncology
    • Loyalty Crowns
    • Licenses and COA's
    • Weekly Intel
    • Press
    • Blog
    • Spotlight
    • Mission Statement
    • About Us
    • Brand Partnerships
    • Contact Us
    • Denver CBD
    • Phoenix CBD
Mural of a person in a purple outfit with geometric patterns on the side of color up wellness center at 2191 south broadway in Denver, CO which has since moved.
ELEPHANT JOURNAL – JUNE 18, 2019

How to Take Self-Care to a Whole New Level: Add CBD.

"The trouble with the current boom is the cannabis cowboys who are jumping right into the mix with genuinely caring, mission-driven folks. Where, then, do the CBD-curious even start? And how can the CBD-converted up-level their understanding and integration of this powerful plant into a healthy lifestyle? We know just the place."

Read Full Article

It Takes a Village to Pioneer a Revolution

Group of people posing in front of a building with 'Nurture' branding.

And we wouldn’t still be here today without ours!

Whether you’ve known us as Color Up Therapeutics, Color Up CBD, VXN LAB, VXN Wellness or VXN Den—it’s still us. Still the same mission. Still the same heart, soul, and products you've known and loved.

Our brand is made up of the pioneers, leaders, and innovators of the cannabis reform movement–who are also spa and wellness professionals–our niche in the broader cannabis revolution. And every step of the way, we are inspired and shaped by these legendary leaders.

Visit Nurture

Our Team

Our Intention & Our Mission

Created to balance the mind, body, and spirit, Color Up’s award-winning CBD products are formulated with the finest botanical extracts, plant oils, and clinically proven active ingredients. We intend to cultivate balance, harmony, and ease by evoking the power of self-healing for each of our customers. Due to our commitment to creating clean, natural, and pure products, our Pro and Life lines have been approved to be used on Oncology patients and those with compromised immune systems. We put our products into service by integrating Eastern and Western therapeutic bodywork, massage, esthetics, yoga, art therapy, nutrition, breathwork, personal training, Reiki, and meditation into our list of offerings. We have Oncology Trained Estheticians and Massage Therapists practicing within the Wellness Center, as well as a Student Spa where local massage and esthetics student interns earn practicum hours by offering discounted services to our community, as well as studying closely with our Color Up educators. In 2020 we began offering NCBTMB approved Continuing Education (CEU) classes both online and in-house. We are committed to offering more opportunities for education as we continue to grow as a community and a company. 

The Color Up Mission

Our mission is to provide a safe space for everyone to learn how to incorporate CBD and other cannabis constituents into their lives through education, connection, and clean products. It is our intention to help lead our community into a healthier, happier, and more harmonious lifestyle. We feel strongly about building and maintaining an educated community, so we strive to make our products, services, and information available to everybody, at every level. We lead with our hearts and believe that when acting for the highest and greatest good of the whole, we will make a positive impact on our world.

What Does It Mean To “Color Up”?

In gambling, Color Up means to cash in your lower denominational chips for higher denominational chips; similar to trading in lower vibrations for higher ones. The term “Color Up” describes our mission, our intention, and our values; it represents coloring up your life in every way. Coloring up your attitude, choices, diet, skincare routine, lifestyle, chakras, and most importantly coloring up your self-care – through nutrition, mindfulness, movement, plants, and more educated choices. Our logo represents triangle breathing, a form of Pranayama that focuses on relaxing the mind, body, and spirit. The triangle leaf is cut into 7 intentional spaces to represent the chakras; it is a symbol of health and wellness, a way to find balance and harmony, and a way to stay connected to mother earth and all of her colorful offerings.

Color Up founder Shauna Blanch in a striped dress standing in front of a colorful mural, with 'Dermascope' magazine logo and text.

Growing up an ethical herbivore and conscious consumer, Shauna’s entrepreneurial spirit was fueled by her parents as they built their family business. Denver-based Shauna is the COO, co-owner, and co-founder of Color Up Therapeutics, a cruelty-free, all-natural CBD company. With seven (now thirteen) years in the cannabis industry, Shauna is also a licensed massage therapist, certified reiki master, and yoga teacher.

2019 Dermascope The A-LIst
Marrana James, LMT, LE, RYT

Marrana James, LMT, LE, RYT

Co-owner of Color Up and VXN Wellness

Marrana’s life has always been shaped by circles of strong women, soulful conversations, and a belief that healing is found in connection. A licensed massage therapist for nearly 30 years, esthetician, and longtime yoga teacher, she blends touch, movement, and ritual as ways to remind people of their worth. Her journey has taken her from playing in the Tennessee dirt to German classrooms, from 17 years in a Denver spa to co-creating House of VXN, where her love of herbalism, body movement, skincare, CBD, and education now meet.

Those who know her say she is both grounding and vibrant, unafraid to laugh or cry with you, and always led by her heart. Whether through her hands, her words, or her work with VXN, Marrana’s purpose is clear: to create spaces where people feel safe, seen, and empowered to live fully in their own skin. Learn More About Marrana

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Amber Lanzaderas White-Benzel, B.Sc.

Co-owner of Color Up and VXN Wellness

Amber White-Benzel is a first-generation Filipino American from Denver, Colorado with a lifelong passion for wellness, plants, and spirituality. Her journey began in 2018 as a lab assistant at Color Up while completing her B.S. in Biology and Philosophy at Metropolitan State University of Denver. Over the years, she grew into leadership roles and, in 2025, became one of the co-owners of House of VXN.

Living with an anxiety disorder inspired Amber’s mission to create intentional, plant-based skincare and to mentor women—especially those who have experienced trauma or debilitating anxiety—showing that healing and leadership are possible. She continues to bring compassion, creativity, and care into every part of her work, blending scientific precision with a holistic approach to wellness. Learn More About Amber

A woman, Amanda, educator for Color Up CBD Skincare, with her three boys around her sitting on the grass with fruit trees in the background.

Amanda Whisnant

Color Up Educator, LE, Mom of 3 Boys

Hi, I'm Amanda, and I'm the owner and licensed esthetician at Ruhe 756 in Fond  du  Lac,  WI. My approach to skincare is deeply rooted in transparency, medical insight, and personal experience—and my goal is always to create a safe space for every client.

I graduated from the Aveda Institute of Beauty & Wellness in 2021, but my journey into skin health began much earlier. Prior to becoming an esthetician, I worked in the medical field for 10 years. This background is crucial to how I view skin health, grounding my practice in anatomy, physiology, and clinical understanding.

My personal life heavily informs my advocacy.

Learn More About Amanda

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Brigitte Ownsby

Founding Family (3% Owner)

Brigitte's belief in plant-medicine is not just a profession but a way of life. A devout believer in plant-medicine throughout her life, she infuses her passion into everything she does. Her positivity and contributions in the lab make her an invaluable and beloved member of our team. She has a green thumb, growing her own cannabis, mushrooms and other herbs to share with the community, and her homemade bread and baked treats are more than just food; they're expressions of the care and love she offers to our team every day. She is the embodiment of the nurturing spirit we stand for, and she never misses an opportunity to remind us all how fortunate we are to be doing this work. She’s Marrana’s mom, house momma to all of us, and a motherly reminder of how mother earth should be honored and cared for every day.

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Ellen Blanch

Founding Family (3% Owner)

Though she lives across the country and doesn’t work with us day-to-day, Ellen has been a guiding force behind our journey since the earliest days of Color Up. Her quiet strength, unwavering belief in us, and deep well of wisdom have grounded us through every transition—from startup chaos to our evolution into House of VXN. For over a decade, she’s been a trusted advisor to Shauna, offering care, counsel, and perspective that has shaped this house more than most will ever know.

Our Team Through the Years

Honoring our dedicated team members past and present

Kali Our Muse
Kali Our Muse
In the Grow with Shauna
Shauna Blanch
Shauna Blanch
Co-founder / Co-owner
Marrana James
Marrana James
Co-owner of Color Up and VXN Wellness
Amber Landazarus White-Benzel
Amber Landazarus White-Benzel
Co-owner of Color Up and VXN Wellness
William Parker
William Parker
Previous Co-owner of Color Up and Co-founder
Bryce Conley
Bryce Conley
Co-owner of Color Up and Co-founder

Alumni

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Boundless Healing Warrior Miranda looking off into the forest
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Meet Our Small Business Partners

Over the years, we’ve partnered with thousands of professional accounts—solo estheticians, boutique spas, educators, and even large-scale casino wellness programs. Each one has helped shape this movement and expand the reach of our award-winning cannabis-infused skincare. With a few, the partnership grew deeper into co-creations, custom products, and collaborative manufacturing opportunities that changed the game for all of us. This section highlights those powerhouse partners. And as we move into a model rooted in private custom contracting, we look forward to welcoming more to this list. At House of VXN we know that success is always sweeter when it’s shared, and our community led business structure continues to lend itself to innovative collaborations and milestones.

Our Partner Network

Oakwell Beer Spa logo with green text and circular design on a white background
Oncology Spa Solutions with white ribbon inside "O' with Oncology Trained above Oncology Spa Solutions logo
Logo for 'Simply Massage' with a green square and curved line design on a white background.
Paul Mitchell Schools logo on a white background
Aveda Institutes logo on a black background

Working with these entrepreneurs and their businesses has been transformative for our shared success. Their expertise and dedication to their specialty are unmatched, and we are grateful to be walking this path alongside them.

Interested in Partnering with Us?

We believe in building lasting relationships based on trust, mutual respect, and shared success. Our partners benefit from our expertise, resources, and commitment to excellence in our licensed hemp manufacturing lab; and we humbly receive back the same from each of them.

If you're interested in speaking with us about our new private custom contracting opportunity, please feel free to reach out to us any time to get the conversation started. This is a case-by-case program that will require you to be educated on each formulation you choose, the endocannabinoid system, and how each product interacts with the body. We will provide education to you and your team–whether you're beginners, experts, or somewhere in between–and taylor that material based on your business structure.

Our intention is to use the knowledge, experience, and expertise we've gained at the forefront of the cannabis spa and wellness industry for the last decade, put it into your hands, and support you into expanding your small business alongside us.

Reach out to us at support@houseofvxn.com to connect!

Meet Shauna, Color Up co-founder and co-owner

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Crafting award-winning cannabis-smart CBD skincare with premium plant oils, botanical extracts, and clinically proven actives. Every product is self-manufactured in our CDPHE-licensed hemp lab in Denver, Colorado, and independently lab tested for quality, purity, and bioavailability. All CBD formulations are PETA Beauty Without Bunnies approved vegan and cruelty-free, Oncology Spa Solutions approved, paraben-free, sls-free, phthalates-free, toxin-free, and hormone-friendly.

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