Mission Statement

 Our Intention & Our Mission

Color  Up is the established authority and pioneer in professional cannabinoid wellness. We operate as a vertically integrated, all-woman-owned Licensed Hemp Laboratory. Our intention is now focused on supplying and empowering the small business ecosystem that is leading the future of wellness. 

Our mission includes redefine the supply chain of wellness by empowering licensed professionals with unparalleled products and education. We are certified educators committed to providing a safe space for cannabis reform through our Cannabis Master Program since 2019. We empower esthetician and massage therapist partners to become the authoritative source for cannabinoid wellness.We create a counter−economy rooted in supply−side strategy, ensuring clean products circulate through small businesses. Our core focus is on whole body healing and autonomy over one’s body. We maintain a rigorous standard of excellence, crafting small−batch, professional−grade products in our own licensed facility. We lead with our hearts and believe that acting for the highest good creates a positive global impact.

We strive to provide a safe space for everyone to learn how to incorporate CBD and other cannabis constituents into their lives through education, connection, and clean products. It is our intention to help lead our community into a healthier, happier, and more harmonious lifestyle. We feel strongly about building and maintaining an educated community, so we strive to make our products, services, and information available to everybody, at every level. We lead with our hearts and believe that when acting for the highest and greatest good of the whole, we will make a positive impact on our world.

Rooted in Science, Created with Intention. Made with Love.

Created to balance the mind, body, and spirit, Color Up’s award-winning CBD products are formulated with the finest botanical extracts, plant oils, and clinically proven active ingredients. We intend to cultivate balance, harmony, and ease by evoking the power of self-healing for each of our customers. Due to our commitment to creating clean, natural, and pure products, our Pro and Life lines have been approved to be used on Oncology patients and those with compromised immune systems. We put our products into service by integrating Eastern and Western therapeutic bodywork, massage, esthetics, yoga, art therapy, nutrition, breathwork, personal training, Reiki, and meditation into our list of offerings. We have Oncology Trained Estheticians and Massage Therapists practicing within the Wellness Center, as well as a Student Spa where local massage and esthetics student interns earn practicum hours by offering discounted services to our community, as well as studying closely with our Color Up educators. In 2020 we began offering NCBTMB approved Continuing Education (CEU) classes both online and in-house. We are committed to offering more opportunities for education as we continue to grow as a community and a company. 

We use bio-compatible, skin identical ingredients such as vegan squalane, hyaluronic acid, and peptides, and our products are lightly scented with the highest quality essential oils, isolates, terpenes, and plant extracts for therapeutic and aromatic effects. They do not contain isopropyl or SD alcohol, abrasive exfoliants, sulfates, parabens, phthalates, silicones, mineral oils, petrolatums, ethoxylated compounds, or synthetic fragrances and dyes. All products are made with love, and in small batches at the Color Up Wellness Center in Denver, Colorado.Color Up is committed to using organic, natural, and environmentally friendly ingredients wherever possible. We source from ethical, cruelty-free and conscious suppliers, and each ingredient is meticulously researched and selected by both our Biologists and Chemists. We will always choose what’s right over what is easy, and you can count on us to stay ahead of the industry with our research and development. We look forward to serving you for years to come!

Our Promise: Uncompromising Formulation Integrity. Our formulas embody scientific excellence and ethical commitment. 

Clean Formulation: We use bio−compatible, skin identical ingredients (like vegan squalane and hyaluronic acid) and never use toxins, synthetic dyes, parabens, or sulfates.

Safety Receipts: Our products are PETA Certified (Vegan and Cruelty-Free) and approved by Oncology Spa Solutions. We are trusted for use on clients in remission and those with compromised immune systems.

Ethical Supply: All products are handcrafted in small batches at our licensed Denver facility. We continually prioritize ethical sourcing and choosing what’s right over what is easy. We look forward to powering your success for years to come.