As we approach our 11-year anniversary on February 12, 2026, we’re stepping into a new era – one where federal hemp regulations finally align with the integrity we’ve upheld since day one. These changes place Color Up exactly where we’ve always belonged: at the forefront of the movement we helped build, and in a stronger, more stable position to continue offering you the most trusted, tested, and approved CBD skincare and wellness products on the market.

All these years later, our community – old friends and new – now stands together through one of the most significant shifts in modern history: the first reversal of a major prohibitionary drug law since the end of Alcohol Prohibition in 1933. This moment is bigger than a policy change. It’s living proof of what happens when people refuse to back down, when they keep showing up, and when they fight for truth, science, and justice.

And before we ask you to move forward with us into this new chapter, we want to offer you what you deserved from the beginning: clarity, honesty, and transparency around what's been happening behind closed doors.