We are currently transitioning fully back to our original Color Up name and branding. By partnering with us now, you aren’t just getting products; you are getting a partner who understands the grit it takes to stay in business.

• New Standards: We are introducing batch-specific COAs for every single product (retail and backbar) to keep your business compliant with payment processors like Square and booking apps like Vagaro.
• In-House Lab: We don't outsource. We formulate, manufacture, and package everything in our own Denver lab.
• Education First: We are re-igniting our education platform to give you the deep-dive training you need to be an authority in the treatment room.

We keep it simple: Keystone Pricing.
We believe in truth and logic, not complicated tiered systems that gatekeep profitability. All Color Up Pro Partners receive Keystone pricing (50% off retail) across our full collection—both cannabinoid-infused and non-cannabinoid lines. This structure is designed with intention to support your growth and increase your revenue from Day 1.

Absolutely. We are estheticians and massage therapists ourselves, so we know you need professional sizes to make your margins work. We offer Backbar sizes for our key professional products so you can use them liberally in your services without worrying about the cost-per-treatment.

If you have a valid Sales Tax License (or Resale Certificate), you can purchase retail-sized products tax-free.

• The Process: Once you apply and provide your license number, we verify your account status. This allows you to buy retail sizes at wholesale (Keystone) pricing without paying sales tax, maximizing your profit when you sell them to your clients.
• Note: Backbar products intended for use in the treatment room are generally subject to sales tax depending on your state's laws, as they are "consumed" by you during the service.

You are exactly who we built this for. Our mission is to redirect economic power away from exploitative giants and back into the hands of women-led small businesses like yours. Whether you are a solo practitioner or a large spa, we are here to help you reclaim your financial power through retail, education, and honest products.