Yaaaay, my eyecream is back!! This is THEEEE BEST EYECREAM. Buy it!! You absolutely will not regret it!!
Color Up Brand Story
Coloring Up The World
The VXN Chapter (2023–2025)
We chose the VXN— the female fox — as our symbol. Fierce. Adaptive. Undefeated. We launched as VXN Wellness to honor the contract while keeping the legal Color Up entity and licensed lab alive.
Chapter 1
VXN Wellness
June 2023 – Mid-2024
Chapter 2
VXN LAB
Mid-2024 – Early 2025
Chapter 3
House of VXN
Mid-2025 - End of 2025
On beeswax vs. sunflower wax: During VXN, we transitioned to sunflower wax to pursue PETA vegan certification. Real-world production showed this affected product stability. Color Up salves are reverting to the original beeswax formulations — the same recipes trusted for years.
The Return to Color Up (2025–Present)
As we began shifting digital assets back to Color Up to resolve our Google suspension, something unexpected happened: partners we hadn't heard from in two years started flooding our DMs. The community spoke clearly — Color Up is home.
Then came the final straw. A former co-founder publicly posted that "The company you are running now is not Color Up." This claim — made by someone who used Color Up relationships and former team members to build their own competing brand — stems from the same mindset that almost shut us down in 2023. We refuse to let that mindset win. We answer it with clarity, not silence.
Our decision to reclaim the Color Up name is a strategic act of restoration. We are here to restore eleven years of brand equity, visibility, and community. We aren't going anywhere. In fact, we are just getting started.
| Period | Name | What Was Happening |
|---|---|---|
| 2015–2017 | Color Up Therapeutics | Founded in Denver. Licensed hemp lab and professional wellness center. Built the original cannabinoid skincare line. |
| 2017–2019 | Color Up | Simplified name for regulatory compliance. Expanded professional education and wellness center operations. |
| 2019–2023 | Color Up CBD | Won Favorite CBD Line — American Spa Professional's Choice. National media features. Industry-leading professional education program. |
| 2023–2024 | VXN Wellness | Contractually required trade name post-buyout. Same licensed entity, same lab, same formulas — rebuilding under constraint. |
| 2024–2025 | VXN LAB | Focused on production after closing wellness center. Navigated federal CBD guidance. Tested new packaging formats. |
| 2025 → 2026 | Color Up Professional | Full return. All operations under our licensed manufacturing lab. The name that holds our legacy — restored. |
Thank You for Leading the Cannabis Reform Revolution Alongside Us!
Now let's get back to what we do best.
*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.