Upcoming Hemp Regulation Changes

Where Color Up Stands

We understand that the recent changes to federal hemp laws may feel confusing. Before we get into the policy shifts, we want to start with the most important truth:

Your safety, trust, and continued access to high-quality, biocompatible, professional-grade hemp CBD products is our foremost responsibility.

While the federal government has enacted sweeping new regulations, we are proud to say that Color Up has been operating above these standards for years. We have proactively chosen to exceed the minimum requirements rather than simply meet them, so you always have safe, reliable, non-intoxicating products you can trust.

Federal Law Changes: The New THC Rule

The Core Change: Total THC is limited to 0.4 mg per container by November 2026.

  • ✅ The Goal: To close loopholes that allowed intoxicating Delta-8 and high-THC products to be sold as “hemp.”
  • ✅ Color Up's Stance: We support this ruling. Our commitment to science, safety, and non-intoxicating CBD means we have operated above this standard for years.
  • ✅ Your Confidence: Nearly all Color Up products are Broad Spectrum or CBD Isolate with Non-Detectable THC and are already compliant with this future law.

Our Stance on the New THC Limit (0.4 mg)

With the information and data we’ve gathered over the last 11 years, we fully support the ruling to dramatically lower the allowable THC content in hemp products. The new limit — 0.4 mg Total THC per container — closes the loopholes that allowed hemp companies to create intoxicating products.

We knew about the loophole, and we refused to build our business on a trend that was removing truth and transparency from a revolution we are responsible for upholding.

We pioneered cannabis wellness by growing our own plants and treating ourselves and our animals long before it was legal because we saw firsthand the supportive benefits of the cannabis plant on the body, mind, and soul. Since 2015, we have faced the trials every small business must endure: gaining experience, testing stability, proving viability, and choosing sustainability over shortcuts.

It’s because of these founding principles — rooted in science, created with intention, and made with love — that almost our entire line is already aligned with the federal rules taking effect November 2026.

Products Affected by Reformulation (Full Spectrum Topicals)

These products are fully compliant through November 2026 and will be reformulated to Broad Spectrum prior to the deadline.

Every Other Color Up Product Already Contains:

  • Pure CBD isolate
  • Broad Spectrum CBD
  • Non-detectable THC

🌱 Product Status: What Stays & What Changes

Category Status Key Takeaway
Skincare & Broad Spectrum Fully Compliant NOW Non-Detectable THC. No changes needed.
4 Full Spectrum Topicals* Reformulation Planned Will transition to Broad Spectrum by early 2026. Safe until then.
Internal Wellness (Tinctures/Gummies) Relaunching THC-Free Only Broad Spectrum & Isolate offered, eliminating compliance risk.

*Affected products: Sensation Salve, Sensation Rub, Full Spectrum Salve, Full Spectrum Massage Oil.

Why We Paused Our Internal Wellness Line in 2024

The decision was not about doubt or demand. It was about compliance, ethics, safety, and responsible manufacturing. When MoCRA took effect and federal hemp reform accelerated, the regulatory landscape for ingestible cannabinoids became uncertain. As responsible manufacturers, we were not willing to:

  • Sell ingestibles without federal clarity
  • Operate in a legal gray zone
  • Risk falling out of compliance
  • Produce internal products without the correct labs and testing infrastructure

Now They’re Back — With Integrity

We partnered with a licensed ingestible cannabinoid manufacturing facility with full compliance infrastructure and transparent, rigorous testing standards. This partner is local, experienced, and aligned with our people-first, integrity-first mission.

Together, we will offer:

Protecting Our Partners into the Future

Why We Focus on Non-THC Wellness

Our focus has always been science-backed CBD skincare and body care that supports whole-body health — without THC. This protects you from regulatory risk while preserving the wellness benefits your clients love.

Why CBD Skincare Excels

  • CBD isolate and Broad Spectrum consistently perform in skincare.
  • THC has shown no consistent topical benefit.
  • Removing THC increases safety, compliance, and trust.
  • CBD is the anti-inflammatory, antioxidant hero for barrier repair and redness reduction.

What This Means For You (Pros & Everyday Customers)

  • Always legal in all 50 states.
  • Always rooted in science and third-party tested.
  • Always within the strictest legal limits of THC.
  • You maintain a legally defensible supply chain.
  • You protect your license, your livelihood, and your peace of mind.

Note for Spa, Esthi, and Wellness Pro Partners

As a professional, you take on extra responsibility when you put products on a treatment menu or retail shelf. Color Up is intentionally designed to be your compliance-first, non-intoxicating, legally defensible brand partner. Our goal is that you never have to pull products suddenly, explain away a legal change, or second-guess whether what you’re using is safe.

Quick Answers to the Three Biggest Questions

“What actually happened with the name changes?”

“Color Up went through a legal buyout in 2023 that required a warehouse sale, a gag clause, and a temporary name change to VXN. The company entity, founders, lab, and formulas never changed — only the branding did. We’ve now reclaimed the Color Up name and we’re stronger and clearer for it.”

“Are these products legal under the new hemp laws?”

“Yes. Color Up has always led with CBD isolate and Broad Spectrum. Almost the entire line is already compliant with the 0.4 mg Total THC limit taking effect in 2026. Only four Full Spectrum topicals will be reformulated, and we have that plan in place.”

“Should I be worried about stability?”

“No. Most hemp brands didn’t survive the last decade of changes. Color Up did. We’re almost 11 years in, fully women-owned, operating ahead of regulations, and bringing shipping and branding back home under the Color Up name.”

Have questions about hemp regulations, your products, or how this impacts your business or home routine?

We’re here to answer everything — for both professional partners and individual customers.

📞 Contact Us: 720-420-1734 or support@colorupco.com