This is a love letter from our hearts, to yours.

You have been the Queen Bee's of this brand through every pivot, every success, and every challenge. As we fought to hold the line over the last 2.5 years, your belief in our formulations, our hearts, and our shared mission, has been the anchor keeping us grounded in our work. You showed up every time we made the call, you took chances on us and yourselves, and you stayed true to your own "why's", even when you couldn't understand ours.

We know that we have been short-handed and unable to accomplish everything we want to do for you. And we want you to know we've fought for our brand, and for our place in our industry. We are now returning to the name we all know and trust: Color Up.

We are back with a renewed focus, a fortified team, and a partnership model built not just on survival, but on maximum, sustainable profitability for your practice, and all of our businesses. In an effort to provide you with the level of service and support you remember from our Color Up days, we've brought on new team members who have been dedicated to Color Up for years, and we are putting our hard-won wisdom directly into action for your benefit.

Our commitment going forward is to continue providing you with the best formulations in the industry, paired with the most transparent, impactful, and supportive partnership humanly possible.