For over ten years, our story has been one of grit, growth, and deep love for the plant medicine that started it all. We’ve built labs by hand, delivered products to customers late into the night, set up shop in our parking lot during COVID, taught thousands of wellness practitioners how to bring cannabis into their treatment rooms, and poured every ounce of ourselves into a mission bigger than skincare. Along the way, we’ve faced challenges that nearly stopped us in our tracks—and we're still here, still standing, still moving forward, and still just as committed to the movement we started on February 12, 2015.
And at the heart of that story is Kali, our beloved bulldog. Her fight with cancer—and the relief she found through our homegrown cannabis plants—was the spark that turned us from growers into founders, friends into partners, students into chemists, and practitioners into teachers. What began as a small circle grew into a nationwide community, and what started as a mission became a movement.
Color Up has always been more than a brand—it’s been our home, our family, and our way of coloring the world with truth, healing, and heart. We are thrilled to be back, carrying Kali’s legacy forward with every formula, every lesson, and every connection we share.
