All Color Up Account Partners receive Keystone Pricing across our full collection — including both cannabinoid-infused and non-cannabinoid body and skincare lines. This wholesale keystone pricing structure is designed with intention — to support your growth, increase your revenue, and expand your impact.

Created to balance the mind, body, and soul, Color Up's cannabinoid-smart and non-CBD skincare lines are the result of decades of collaboration between scientists, cultivators, clinical estheticians, wellness professionals, and formulators.

Our award-winning products (check out our press page and awards) blend the wisdom of plants with clinically proven ingredients — from squalane and peptides to adaptogens and botanical extracts — all meticulously chosen to support the body’s natural healing processes. We follow the science, honor the ritual, and formulate for everyone, at every stage of their wellness journey.

Our CBD-infused skincare collection is approved by Oncology Spa Solutions and safe for use on those undergoing or recovering from cancer treatment — as well as those with compromised immune systems or sensitive skin. As one of the earliest cannabis skincare companies to prioritize oncology-safe formulations, we have spent over a decade educating, advocating, and reformulating for real-life wellness — our approach is gentle, biocompatible, and trusted by spas, estheticians, and holistic practitioners nationwide.

Learn more about Oncology Spa Solutions and Oncology Esthetics Training

Every product is handcrafted in small batches at our in-house lab in Denver, Colorado. Every bottle, jar, and drop is infused with love, formulated with intention, and made under the eyes and hands of our dedicated team — many of whom are also estheticians, educators, and therapists.

We believe you can feel the difference when something is made with love, and we intend for every product to feel like a ritual — not just a routine.

Our Cannabis Master Certification Program and Community Education Classes have been available online since 2019 — and have proudly educated over a thousand estheticians, massage therapists, and wellness professionals across the country, along with hundreds of conscious consumers and retail clients seeking deeper knowledge and empowerment through plant-based healing.

While the program has been offline the past couple of years as we’ve worked to maintain and update the content, the heart behind it has never gone away; and it's back up online!!

If you joined any time along the way, you NOW HAVE ACCESS again!

We've been doing this work for over ten years: Formulating. Educating. Manufacturing. Surviving an emerging industry.

We work on clients in the treatment room, lead workshops, and teach classes–our expertise is born from over a decade of real-world practice.

We’ve weathered it all — from evolving legislation and banking restrictions to supply chain chaos and economic downturns — and we’re still here because we’ve stayed true to our values, our people, and our mission. We’ve made bold moves, we’ve taken hard hits, and we’ve rebuilt more than once. We’ve done the work — in the lab, in the treatment room, and in the classroom.

We have dedicated our careers to advancing the professional beauty and wellness industry through clean cannabinoid science and honest hard work.

Every dollar is a decision. We encourage intentional purchasing that redirects economic power away from exploitative giants and toward mission-driven businesses. Supporting Color Up means investing in a future where supply chains honor integrity, and beauty serves both the individual and the collective good.

We don’t just supply clean, high-quality products — we build tools for transformation. By partnering exclusively with wellness professionals and boutique retailers, we help small businesses reclaim their financial power through retail, education, and private branding opportunities. Our wholesale model feeds the roots of local economies by putting resources back into the hands of women-led businesses who serve their communities directly. This is how we cultivate an ecosystem with real staying power.

We are a fully independent lab that owns our entire production cycle — from formulation to manufacturing to packaging. That control means every decision, every ingredient, and every partnership reflects our values. We choose our vendors with intention, ensuring we work only with businesses who align with our commitment to integrity, sustainability, and justice.