Every product is handcrafted in small batches at our in-house lab in Denver, Colorado. Every bottle, jar, and drop is infused with love, formulated with intention, and made under the eyes and hands of our dedicated team — many of whom are also estheticians, educators, and therapists.

We believe you can feel the difference when something is made with love, and we intend for every product to feel like a ritual — not just a routine.

Created to balance the mind, body, and soul, Color Up's cannabinoid-smart and non-CBD skincare lines are the result of decades of collaboration between scientists, cultivators, clinical estheticians, wellness professionals, and formulators.

Our award-winning products (check out our press page and awards) blend the wisdom of plants with clinically proven ingredients — from squalane and peptides to adaptogens and botanical extracts — all meticulously chosen to support the body’s natural healing processes. We follow the science, honor the ritual, and formulate for everyone, at every stage of their wellness journey.

Color Up is proudly PETA-certified cruelty-free, and has maintained its membership in the Beauty Without Bunnies program through every brand evolution — from Color Up to VXN LAB and House of VXN. We do not test on animals. We never have, and we never will. Our products are 100% vegan, ethical, and created with compassion for all living beings.

Because no one should have to suffer for beauty — not animals, not humans, not the Earth.

Our CBD-infused skincare collection is approved by Oncology Spa Solutions and safe for use on those undergoing or recovering from cancer treatment — as well as those with compromised immune systems or sensitive skin. As one of the earliest cannabis skincare companies to prioritize oncology-safe formulations, we have spent over a decade educating, advocating, and reformulating for real-life wellness — our approach is gentle, biocompatible, and trusted by spas, estheticians, and holistic practitioners nationwide.

Learn more about Oncology Spa Solutions and Oncology Esthetics Training

Our Cannabis Master Program and Holistic Education Program have been available online since 2018 — and have proudly educated over a thousand estheticians, massage therapists, and wellness professionals across the country, along with hundreds of conscious consumers and retail clients seeking deeper knowledge and empowerment through plant-based healing.

While the program has been offline the past couple of years as we’ve worked to maintain and update the content, the heart behind it has never gone away. Like everything else in our business, we’ve done our best with a small but dedicated team — and we’re now preparing to relaunch the education platform so that everyone has access again, and will be updating along the way.

We’ll be bringing back our core trainings along with new modules, marketing tools, and opportunities to grow your business, your confidence, and your voice in this industry.

Stay tuned — it’s coming back soon!

Color Up isn’t new here — we’ve been doing this work for over ten years. Formulating. Educating. Manufacturing. Surviving an emerging industry that changed weekly.

We’ve weathered it all — from evolving legislation and banking restrictions to supply chain chaos and economic downturns — and we’re still here because we’ve stayed true to our values, our people, and our mission. We’ve made bold moves, we’ve taken hard hits, and we’ve rebuilt more than once. We’ve done the work — in the lab, in the treatment room, and in the classroom.

We’re not guessing. We’re not experimenting. We’re leading — with intention, with experience, and with everything we’ve learned along the way.

So when we say we’re committed to supporting your growth as a wellness professional or boutique retailer — we mean it. Because we’ve lived it. And we’re just getting started

Every dollar is a decision. We encourage intentional purchasing that redirects economic power away from exploitative giants and toward mission-driven businesses. Supporting Color Up means investing in a future where supply chains honor integrity, and beauty serves both the individual and the collective good.

We don’t just supply clean, high-quality products — we build tools for transformation. By partnering exclusively with wellness professionals and boutique retailers, we help small businesses reclaim their financial power through retail, education, and private branding opportunities. Our wholesale model feeds the roots of local economies by putting resources back into the hands of women-led businesses who serve their communities directly. This is how we cultivate an ecosystem with real staying power.

We are a fully independent lab that owns our entire production cycle — from formulation to manufacturing to packaging. That control means every decision, every ingredient, and every partnership reflects our values. We choose our vendors with intention, ensuring we work only with businesses who align with our commitment to integrity, sustainability, and justice.