How to Take Self-Care to a Whole New Level: Add CBD.
"The trouble with the current boom is the cannabis cowboys who are jumping right into the mix with genuinely caring, mission-driven folks. Where, then, do the CBD-curious even start? And how can the CBD-converted up-level their understanding and integration of this powerful plant into a healthy lifestyle? We know just the place."
It Takes a Village to Pioneer a Revolution
And we wouldn’t still be here today without ours!
Whether you’ve known us as Color Up Therapeutics, Color Up CBD, VXN LAB, VXN Wellness or VXN Den—it’s still us. Still the same mission. Still the same heart, soul, and products you've known and loved.
Our brand is made up of the pioneers, leaders, and innovators of the cannabis reform movement–who are also spa and wellness professionals–our niche in the broader cannabis revolution. And every step of the way, we are inspired and shaped by these legendary leaders.
About Us
Our mission is to provide a safe space for everyone to learn how to incorporate CBD and other cannabis constituents into their lives through education, connection, and clean products. It is our intention to help lead our community into a healthier, happier, and more harmonious lifestyle. We feel strongly about building and maintaining an educated community, so we strive to make our products, services, and information available to everybody, at every level. We lead with our hearts and believe that when acting for the highest and greatest good of the whole, we will make a positive impact on our world.
Shauna Blanch, Co-Founder and Co-Owner
Growing up an ethical herbivore and conscious consumer, Shauna’s entrepreneurial spirit was fueled by her parents as they built their family business. Denver-based Shauna is the COO, co-owner, and co-founder of Color Up Therapeutics, a cruelty-free, all-natural CBD company. With seven (now thirteen) years in the cannabis industry, Shauna is also a licensed massage therapist, certified reiki master, and yoga teacher.
Marrana James, LMT, LE, RYT
Co-Owner
Marrana’s life has always been shaped by circles of strong women, soulful conversations, and a belief that healing is found in connection. A licensed massage therapist for nearly 30 years, esthetician, and longtime yoga teacher, she blends touch, movement, and ritual as ways to remind people of their worth. Her journey has taken her from playing in the Tennessee dirt to German classrooms, from 17 years in a Denver spa to co-creating House of VXN, where her love of herbalism, body movement, skincare, CBD, and education now meet.
Those who know her say she is both grounding and vibrant, unafraid to laugh or cry with you, and always led by her heart. Whether through her hands, her words, or her work with VXN, Marrana’s purpose is clear: to create spaces where people feel safe, seen, and empowered to live fully in their own skin. Learn More About Marrana
Amber Lanzaderas White-Benzel, B.Sc.
Co-Owner
Amber White-Benzel is a first-generation Filipino American from Denver, Colorado with a lifelong passion for wellness, plants, and spirituality. Her journey began in 2018 as a lab assistant at Color Up while completing her B.S. in Biology and Philosophy at Metropolitan State University of Denver. Over the years, she grew into leadership roles and, in 2025, became one of the co-owners of House of VXN.
Living with an anxiety disorder inspired Amber’s mission to create intentional, plant-based skincare and to mentor women—especially those who have experienced trauma or debilitating anxiety—showing that healing and leadership are possible. She continues to bring compassion, creativity, and care into every part of her work, blending scientific precision with a holistic approach to wellness. Learn More About Amber
Brigitte Ownsby
Founding Family (3% Owner)
Brigitte's belief in plant-medicine is not just a profession but a way of life. A devout believer in plant-medicine throughout her life, she infuses her passion into everything she does. Her positivity and contributions in the lab make her an invaluable and beloved member of our team. She has a green thumb, growing her own cannabis, mushrooms and other herbs to share with the community, and her homemade bread and baked treats are more than just food; they're expressions of the care and love she offers to our team every day. She is the embodiment of the nurturing spirit we stand for, and she never misses an opportunity to remind us all how fortunate we are to be doing this work. She’s Marrana’s mom, house momma to all of us, and a motherly reminder of how mother earth should be honored and cared for every day.
Ellen Blanch
Founding Family (3% Owner)
Though she lives across the country and doesn’t work with us day-to-day, Ellen has been a guiding force behind our journey since the earliest days of Color Up. Her quiet strength, unwavering belief in us, and deep well of wisdom have grounded us through every transition—from startup chaos to our evolution into House of VXN. For over a decade, she’s been a trusted advisor to Shauna, offering care, counsel, and perspective that has shaped this house more than most will ever know.
Meet Our Small Business Partners
Over the years, we’ve partnered with thousands of professional accounts—solo estheticians, boutique spas, educators, and even large-scale casino wellness programs. Each one has helped shape this movement and expand the reach of our award-winning cannabis-infused skincare. With a few, the partnership grew deeper into co-creations, custom products, and collaborative manufacturing opportunities that changed the game for all of us. This section highlights those powerhouse partners. And as we move into a model rooted in private custom contracting, we look forward to welcoming more to this list. At House of VXN we know that success is always sweeter when it’s shared, and our community led business structure continues to lend itself to innovative collaborations and milestones.
Oakwell Beer Spa
Relax Differently at the Best Denver Spa with a Craft Beer in Hand
A beer-inspired, award-winning spa offering a top-notch wellness experience
About Our Partnership
Our partnership represents a commitment to excellence, innovation, and shared values that drive success in everything we do together.
Our Partner Network
Working with these entrepreneurs and their businesses has been transformative for our shared success. Their expertise and dedication to their specialty are unmatched, and we are grateful to be walking this path alongside them.
Interested in Partnering with Us?
We believe in building lasting relationships based on trust, mutual respect, and shared success. Our partners benefit from our expertise, resources, and commitment to excellence in our licensed hemp manufacturing lab; and we humbly receive back the same from each of them.
If you're interested in speaking with us about our new private custom contracting opportunity, please feel free to reach out to us any time to get the conversation started. This is a case-by-case program that will require you to be educated on each formulation you choose, the endocannabinoid system, and how each product interacts with the body. We will provide education to you and your team–whether you're beginners, experts, or somewhere in between–and taylor that material based on your business structure.
Our intention is to use the knowledge, experience, and expertise we've gained at the forefront of the cannabis spa and wellness industry for the last decade, put it into your hands, and support you into expanding your small business alongside us.