Yes. Color Up, LLC dba VXN LAB is a licensed and registered company in Colorado since 2015. We opened our first CDPHE license in 2017, alongside our Community Wellness Center.

All of our Color Up and VXN LAB products are infused with Cannabidiol (CBD) or Full Spectrum cannabinoids from organically and sustainably grown Hemp on a 2018 Farm Bill compliant and CDA registered Colorado Hemp farm. We are licensed by the CDPHE and it is legal to purchase and resell all of our product lines. In addition to our Pure CBD line, we do have a Full Spectrum Line that contains other phytocannabinoids such as CBC, CBN, CBG, and small amounts of THC (.3% or less).

You can find our CDPHE license and COA's here.

Yes! We’re still Color Up Therapeutics —Color Up CBD, Color Up, VXN Wellness, VXN LAB, VXN DEN, VXN Beauty DEN, VXN LUX, and House of VXN.. Over the years we’ve grown and adapted within a rapidly changing industry; and through it all, our mission, our integrity, and our hearts have remained the same.

One of our original founders, Shauna Blanch, is still here after buying out her co-founders in 2023. In early 2025, she was joined in ownership by two longtime team members — Marrana James and Amber White-Benzel — both of whom have been with us since 2018. And in true Color Up fashion, each of their moms now owns 3% of the company in honor of the love, energy, and support they’ve poured into this journey. We’re proudly women-owned, community-rooted, and family-focused.

Absolutely. We’re still using our original award-winning Color Up Therapeutics formulas that built our reputation. No formulations have been changed over the years other than standard formulation enhancements and the increase of cannabinoid milligram amounts as we've learned more through the years.

Our salves shifted away from Beeswax to honor our fully vegan and cruelty-free brand, however, in Sept '25, we are in consideration of returning to the original formulation. We will always do the most amount of good, while creating the least amount of harm – and to lose this powerful product that has helped so many since being one of the very first products we made in 2015, would be devastating for so many good humans. We will know in Oct '25 what we are going to choose. If you have any feedback, please feel free to share! support@colorupco.com

Yes — and growing! Since the shutdown of 2020, we’ve rebuilt with great intention despite all of the setbacks we've faced. In 2025 we expanded our wholesale platform to better support the small businesses leading the clean beauty movement alongside us, and we now offer several different ways to partner with us, and new revenue generating business opportunities. Checkout our wholesale information page, and reach out any time for more information!

Yes. As we build up our wholesale stockist program and bring on more vetted partners to serve our retail customers, we will continue to make our products available to both retail and wholesale customers. When we decided to move into a fully wholesale business model earlier this year, we came to realize just how many retail customers we have gained over the last ten years, so rather than pushing people away, we've made the decision to continue serving both wholesale and retail for the time being, so no one has to go without their beloved products!

The fastest way to get a hold of us is to email support@colorupco.com.