Loyalty is Royalty

Loyalty is Royalty Rewards Program

👑 Earn Crowns. Unlock Royal Treatment. 👑

The More You Color Up, the More Crowns You Collect.
From your very first order, you’re on the path to bigger rewards, exclusive perks, and recognition fit for royalty—because your loyalty deserves love.

Every interaction with Color Up earns you Crowns you can redeem for something special. And the more you connect with us, the more perks you unlock.

From Root to Legend, our rewards program grows with you—celebrating every step of your journey in vibrant style.

All of your old Foxtails have already been converted to Crowns — so your loyalty carries forward into this next chapter with us. Our customers are family, and you're the reason we keep showing up every day; our new program is built to celebrate you for every way you support and grow with us.

You’ll earn Crowns for shopping, engaging, and sharing the Color Up love, now that we’re back home in our beloved branding. As your Crowns add up, you’ll rise through our four membership tiers, unlocking deeper discounts, exclusive perks, and even lifetime recognition for our Legends.

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 How You Earn Crowns

🪙 Ways to Earn Crowns

• Shopping with us → 5 Crowns per $1 spent
• Register an account → 25 Crowns (new registrations only)
• Newsletter signup (anytime) → 25 Crowns
• Follow us on Facebook → 10 Crowns
• Join the Color Up Insiders Connect FB group → 10 Crowns
• Follow us on Instagram → 10 Crowns
• Leave a Google review → 50 Crowns
• Post a positive comment → 25 Crowns
• Write a product review (any review) → 25 Crowns
• Birthday reward → 100 Crowns 
• Referral: Existing customer (referrer) → 100 Crowns ($20 value) when referral places a qualifying $100+ order -New customer (referee) → $20 off first $100+ order
• Referral rewards expire in 90 days if unused

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 How You Redeem Crowns

• $5 off = 500 Crowns → min order $50

• $10 off = 1000 Crowns → min order $120

• $20 off = 2000 Crowns → min order $200

• $50 off = 5000 Crowns → min order $500

• $100 off = 10,000 Crowns → min order $1000

• Free shipping reward = 1000 Crowns (code 1000SHIPFREE) → min order $100

Other Rules:

• Redeeming Crowns does not lower your tier.

• Inactivity rules:

  • 6 months no purchase → possible tier demotion

  • 18 months no earn/redeem → Crowns expire

• Rewards cannot be stacked with other promos

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Membership Tiers

Root Foundation (0 – 699 Crowns)

You’re beginning your journey. Every step builds your foundation, and each purchase grounds your commitment.

• Start here as soon as you join.
• All levels earn 5 crowns per $1 spent on products

Core Strength  (700 – 3,999 Crowns)

You’ve built your foundation — now your strength grows. Every order amplifies your power and pushes you forward.

• Entry Reward: +500 Crowns ($5)

• Ongoing Perk: +100 Crowns ($1) per order

• Additional Perk: 1 free shipping code per year

Heart Connection  (4,000 – 9,999 Crowns)

Your connection deepens — reciprocity and love flow in both directions. Your loyalty opens new doors to greater rewards.

• Entry Reward: +1000 Crowns ($10)

• Ongoing Perk: +200 Crowns ($2) per order

• Additional Perks:

  • Free shipping on orders $200+

  • Early access to higher-level sales

Crown Legend (10,000+ Crowns)

You’ve arrived in alignment — illuminated and crowned with devotion. This is where loyalty becomes legendary.

• Entry Reward: +2000 Crowns ($20)

• Ongoing Perk: +500 Crowns ($5) per order

• Additional Perks:

  • Free shipping on orders $100+

  • Exclusive Legend Anniversary Gift (1x per year, automated via hidden SKU)

  • Access to higher-level sales

  • Exclusive recognition

Crown Legend VIP – Lifetime Legend Spotlight 🎖

• Customers who achieve Crown Legend by Dec 15, 2025 keeping the title forever, even if your balance dips!

• Customers who qualify after Dec 15, 2025 must maintain at least 1 purchase every 6 months to retain status.

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👉  Start earning Crowns today. Claim rewards. Wear your crown proudly.