Are you a Licensed Hemp Company?
Yes. Color Up, LLC dba House of VXN is a licensed and registered company in Colorado. We have had our CDPHE license since 2017 for our small batch lab, and we follow all legal and ethical regulations.
All of our products and services are infused with Cannabidiol (CBD) from organically and sustainably grown Hemp on a 2018 Farm Bill compliant and CDA registered Colorado Hemp farm. We are licensed by the CDPHE* and it is legal to purchase and resell all of our product lines. In addition to our Pure CBD line, we do have a Full Spectrum Line that contains other phtyocannabinoids such as CBC, CBN, CBG, and small amounts of THC (.3% or less).
Are you still Color Up Therapeutics?
Yes! We’re still Color Up Therapeutics —Color Up CBD, Color Up, VXN Wellness, VXN LAB, VXN DEN, VXN Beauty DEN, and VXN LUX–now all under one roof as House of VXN. Over the years we’ve grown and adapted within a rapidly changing industry; and through it all, our mission, our integrity, and our hearts have remained the same. Every shift we’ve made has been for a reason, and we have done it with as much intention and preparation as humanly possible! We realize the impact our brand changes have on our customers, and we also have to consider what staying the same does to our small business, and so we continue to do our best to make changes with the highest level of integrity and transparency.
Is the ownership still the same?
One of our original founders, Shauna Blanch, is still here after buying out her co-founders in 2023. In early 2025, she was joined in ownership by two longtime team members — Marrana James and Amber White-Benzel — both of whom have been with us since 2018. And in true Color Up fashion, each of their moms now owns 3% of the company in honor of the love, energy, and support they’ve poured into this journey. We’re proudly women-owned, community-rooted, and family-focused.
Are the formulas still the same?
Absolutely. We’re still using our original award-winning Color Up Therapeutics formulas that built our reputation. No formulations have been changed over the last two years.
Is your wholesale program still active?
Yes — and growing! Since the shutdown of 2020, we’ve rebuilt with great intention despite all of the setbacks we've faced. In 2025 we expanded our wholesale platform to better support the small businesses leading the clean beauty movement alongside us, and we now offer several different ways to partner with us, and new revenue generating business opportunities. Checkout our wholesale information page, and reach out any time for more information!
Can retail customers still shop with you?
Yes. As we build up our wholesale stockist program and bring on more vetted partners to serve our retail customers, we will continue to make our products available to both retail and wholesale customers. When we decided to move into a fully wholesale business model earlier this year, we came to realize just how many retail customers we have gained over the last ten years, so rather than pushing people away, we've made the decision to continue serving both wholesale and retail for the time being, so no one has to go without their beloved products!
How can I get in touch with someone?
The fastest way to get a hold of us is to email support@vxnwellness.com. You can also call us at 720‑420‑1734 however we are not always available to answer the phone, so email is always going to be your best bet!
