Meet Our Village
It takes a village to stand strong, forge forward, and stay alive in the cannabis revolution—and we wouldn’t be here without the ever-growing family we’ve built along the way.
Whether you’ve known us as Color Up Therapeutics, Color Up CBD, VXN LAB, VXN Wellness, VXN Den, VXN LUX, or VXN Beauty Den—it’s still us. Still the same mission. Still the same heart, soul, and products you've known and loved.
Our brand has always stood for the pioneers, leaders, and innovators of the cannabis spa and wellness movement—our niche in the broader cannabis reform revolution. And every step of the way, we are inspired and shaped by these legendary leaders.
Shauna Blanch, Co-Founder, Co-Owner and Head VXN in Charge of Strategies and Systems
Growing up an ethical herbivore and conscious consumer, Shauna’s entrepreneurial spirit was fueled by her parents as they built their family business. Denver-based Shauna is the COO, co-owner, and co-founder of Color Up Therapeutics, a cruelty-free, all-natural CBD company. With seven (now thirteen) years in the cannabis industry, Shauna is also a licensed massage therapist, certified reiki master, and yoga teacher.
Marrana James, LMT, LE, RYT
Co-Owner, Head VXN in Charge of Partnerships and Logistics
Marrana’s extensive knowledge in the wellness industry is marked by her profound 29 year journey as a Massage Therapist and Esthetician. Before joining our team in 2019, she spent several years as a skincare sales and education manager, learning the ins and outs of the spa world. During our transition in 2023, Marrana stepped up to fulfill the role of one of our previous co-owners and in 2025, after 6 years of devotion, she became a co-owner of Color Up, dba, House of VXN. Her role here transcends managing partnerships and education; she's a mentor and a guide, enriching our community with her wisdom, humor, and genuine care. She has educated hundreds of students on both the Endocannabinoid system and our line of cannabinoid infused products, and has been monumental in keeping us all dedicated to our wellness journey’s. She wears her heart on her sleeve and we always know what she's thinking by the expressions on her face. Her yoga classes, massages, and reminders of self care keep us all walking in the direction of our truth.
Amber White-Benzel, B.Sc.
Co-Owner, Head VXN in Charge of Production and Manufacturing
Amber blends scientific rigor with a nurturing heart and creative mind. She stepped up to fill the role of one of our previous co-owners during our transition in 2023 after 7 years of dedication in our manufacturing lab, and in 2025 she became co-owner of Color Up, dba, House of VXN. Her leadership is characterized by compassion, precision and a commitment to excellence– through supportive feedback, patience, and open communication. She's kept our products rolling through our most challenging times, and her ability to remain composed and clear-headed is irreplaceable in our ever-changing industry. Blending science with creativity, she writes all of our manufacturing protocols, manages inventory, oversees production, and is the guardian of our product quality–ensuring every item we produce meets the highest standards. Beyond her scientific prowess, Amber's artistic side shines through her music production, Reiki practice, and photography skills. She brings a holistic approach to the science behind our brand, and she is an inspiration to the women in our community.
Brigitte Ownsby
Founding Family (3% Owner) and Head VXN in Charge of Labeling and Bottling
Brigitte's belief in plant-medicine is not just a profession but a way of life. A devout believer in plant-medicine throughout her life, she infuses her passion into everything she does. Her positivity and contributions in the lab make her an invaluable and beloved member of our team. She has a green thumb, growing her own cannabis, mushrooms and other herbs to share with the community, and her homemade bread and baked treats are more than just food; they're expressions of the care and love she offers to our team every day. She is the embodiment of the nurturing spirit we stand for, and she never misses an opportunity to remind us all how fortunate we are to be doing this work. She’s Marrana’s mom, house momma to all of us, and a motherly reminder of how mother earth should be honored and cared for every day.
Ellen Blanch
Founding Family (3% Owner) and Head VXN in Charge of Advising and Finances
Though she lives across the country and doesn’t work with us day-to-day, Ellen has been a guiding force behind our journey since the earliest days of Color Up. Her quiet strength, unwavering belief in us, and deep well of wisdom have grounded us through every transition—from startup chaos to our evolution into House of VXN. For over a decade, she’s been a trusted advisor to Shauna, offering care, counsel, and perspective that has shaped this house more than most will ever know.
Meet Shauna, Color Up and House of VXN Co-founder
As one of three co-founders of Color Up, Shauna made the decision to buy out her long-time friends and business partners to keep our brand going. In 2023, she and several other women who had been with the Color Up team for many years prior, took on the challenge she and her former co-founders were not able to figure out together. In 2022 our brand saw the aftermath of 2020 in a big way–from large accounts claiming bankruptcy and small businesses within our wellness center closing, to higher licensing fees and increased regulations. While we knew we were setting out for an uphill journey, we never could have prepared for what was ahead.
Over the last two years we've seen the majority of the businesses we came up alongside, close down due to similar roadblocks. We look to our ecosystem of Professional Account Partners as the reason we are here today. Together we have educated and served our communities with honest, clean, effective wellness solutions that have undoubtedly already changed the world.
We Honor Every Hand that Built this House
We honor every hand that built this house—from two of the Color Up Therapeutics three co-founders who moved on in 2023, to the countless team members, practitioners, customers, students, educators, and entrepreneurs who launched their dreams within our walls. Every contribution, seen or unseen, was a brave step toward creating a more honest, caring, and empowered world. This is a small and growing list of those who have pioneered the movement alongside us. We continue to add more as we locate our older media files!
Meet Our Small Business Partners
Over the years, we’ve partnered with thousands of professional accounts—solo estheticians, boutique spas, educators, and even large-scale casino wellness programs. Each one has helped shape this movement and expand the reach of our award-winning cannabis-infused skincare. With a few, the partnership grew deeper into co-creations, custom products, and collaborative manufacturing opportunities that changed the game for all of us. This section highlights those powerhouse partners. And as we move into a model rooted in private custom contracting, we look forward to welcoming more to this list. At House of VXN we know that success is always sweeter when it’s shared, and our community led business structure continues to lend itself to innovative collaborations and milestones.
Our Partner Network
Working with these entrepreneurs and their businesses has been transformative for our shared success. Their expertise and dedication to their specialty are unmatched, and we are grateful to be walking this path alongside them.
Interested in Partnering with Us?
We believe in building lasting relationships based on trust, mutual respect, and shared success. Our partners benefit from our expertise, resources, and commitment to excellence in our licensed hemp manufacturing lab; and we humbly receive back the same from each of them.
If you're interested in speaking with us about our new private custom contracting opportunity, please feel free to reach out to us any time to get the conversation started. This is a case-by-case program that will require you to be educated on each formulation you choose, the endocannabinoid system, and how each product interacts with the body. We will provide education to you and your team–whether you're beginners, experts, or somewhere in between–and taylor that material based on your business structure.
Our intention is to use the knowledge, experience, and expertise we've gained at the forefront of the cannabis spa and wellness industry for the last decade, put it into your hands, and support you into expanding your small business alongside us.