Brand Foundation Statements

House of VXN 

House of VXN exists to hold, protect, and expand the ecosystem that we—women, practitioners, mothers, scientists, and small business owners—have built together over the last decade.

We are here to catalyze real change—economic, cultural, and systemic—through the power of intentional business, conscious consumerism, and collective action.

This is a movement rooted in science, innovation, and truth. It’s driven by radical self-responsibility and the unwavering belief that wellness is not a destination—it is a practice. One that should be available to everyone, everywhere.

We envision a world where science and humanity coexist. Where personal growth fuels collective power, and community empowerment drives economic revolution. A world where whole-body wellness is not a luxury, but a shared, sustainable reality—accessible to all, rooted in truth, and championed by conscious small businesses who create change from the ground up.

In this future, wellness is not commodified—it is cultivated. Through accountability. Through access. Through ethical leadership. We are building a global movement that protects nature, uplifts voices, and restores sovereignty to those long overlooked—women, mothers, healers, and the planet itself.

To get there, we name what isn’t working and build what we know is possible. We ask better questions. We give braver answers. And we refuse to participate in systems that exploit or erase the mothers of this world—human, animal, or Earth.

We stand for profit with purpose, growth with accountability, leadership with humility, and beauty without harm.

Our products carry this philosophy into your home, into your treatment rooms, and into your daily rituals. We don’t take that lightly—because what goes on your skin goes into your body–truth will always be our North Star.

House of VXN is the roof over every version of this brand since 2015. It holds the heart of our evolution—from Color Up Therapeutics to VXN LAB to what we are now: a full-spectrum, women-led movement towards a more aligned and balanced world.

We’re not an automated operation. This isn’t big cannabis or big beauty. It’s not venture-backed or mass manufactured. It’s community-built, woman-run, and powered by grit, grace, love, and decades of lived experience. Our co-owners run this site, pack boxes, answer emails, and rebuild every system that breaks by hand. We’re in the lab, behind the screen, and at the kitchen table with our laptops—just like you.

We see you—because we are you.