Our Answer to Economic Uncertainty and Political Unrest, is to Show Up in Full Alignment of Who We Are and to Use Our Choices and Actions to Create Change

Rooted in Science. Created with Intention. Infused with Love. Refined through decades of grit, resilience and experience. House of VXN is more than a brand — it’s a living, breathing family. 

Our operations are run by three women who are not just business partners; we are friends, family, sisters, and women on a mission — building something meaningful from the ground up and navigating the most transformational, systemic revolutions of our time. That responsibility comes with both strength and learning curves.

Formerly known as Color Up and VXN LAB, we carry forward everything that shaped us: award-winning formulations, deep scientific integrity, steadfast stewardship to mother earth and living beings, leading with our hearts forward and eyes open, with a fierce belief in healing through connection, education, responsibility, and sustainable rituals. We have walked authentically in our truth and we have shifted, rebranded, expanded and paused - every time with intention and wisdom gained through experience. 

The past year and a half brought major transitions — including buying out two previous owners to keep our beloved brand alive, reorganizing our operations, and keeping our lab open during some of the most challenging moments this industry has seen. It hasn’t been perfect, but it has been intentional. Every decision has been made to preserve the future of what we’re building — even when it’s meant growing through imperfect moments.

We’re not just here to sell a product — we’re here to build something that lasts. That feels human. That holds its promise.

And that's why we’ve gone 100% Wholesale 

As of April 1, 2025, we officially closed our direct-to-consumer e-commerce shop.

• No more direct-to-consumer sales
• No more competition with our accounts
• No more dilution of the mission

Instead, we’re creating a national retail directory to connect our beloved customers directly to our trusted wellness partners, spas, shops, and practitioners. Because we believe in circles of care, not pipelines of product; and we refuse to live in a world where we do not have full autonomy of our own bodies and choices, or where animals and mother earth 

🔥 What’s Next?

Our necessary rebrand rolls out starting next week and our look is evolving to reflect who we are now: more refined, more confident, and more unapologetically bold. This new visual identity is rooted in the same soul you’ve always known – just grown up and lit from within. And, this time we have more experience, we've lived the lessons, we've held the lines, and we're doing it right - with better systems, deeper support and clearer intentions. 

Don't believe us? We dare you to try us! 

If you need support, insight, or just want to talk it out—we are here. This is the next era of House of VXN. And it was built for all of us.

With Love, 🦊 The VXN’s