House of VXN - Shift to Wholesale Platform

Why We Made the Decision to Offer Wholesale Only

This House was built by a coalition of cannabis growers, scientists, skincare experts, spa owners, animal advocates, and small business entrepreneurs who believed in something better, and who were willing to show up every single day to build it.

It’s been held up by the hands and hearts of women who refuse to live in a world where we don’t have full autonomy over our own bodies, where animals and the earth are sacrificed for luxury, and where monopolies erase the very people who build industries from the ground up.

And it’s been held down by you — our Account Partners, our retailers, our community — the ones who dared to question, who chose to seek more, who opened yourselves up to new perspectives and acted, even when it was hard, with intention and truth.

Our Journey Onto and Off Of Amazon

These last two years pushed us to our edges - emotionally, financially, and spiritually. We went head to head with every system that once supported us. We faced down our own reckoning. And in mid-2024, when we were staring down shutdown of our business before we ever got to launch the non-CBD line our female formulator had worked years on - we paused instead of folding. We recalibrated and then we moved.

We launched our non-CBD line on Amazon in late ‘24 - a strategic choice made to stabilize our business, while protecting the integrity of our cannabinoid infused line for our professionals. It worked. We moved product. We reached new people.

And we learned. We learned how much Amazon takes. We learned how invisible a brand becomes when it isn’t willing or able to play the algorithm game. We learned how much soul gets stripped when you don’t own your customer relationships. We learned that our power is not in mass markets. It’s in you. In our relationships, and our community connections.